ANHSEEN
“Working with All at Once brought our vision for inclusive eyewear to life. They understood that Anhseen was more than just a brand — it was about representation and identity. From influencer collaborations to our campaign shoot, every detail felt intentional and authentic”
-ANHSEEN
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Designed a Shopify-based homepage that communicates Anhseen’s story and values through elegant visuals and intuitive flow. The layout balances storytelling and commerce, introducing the brand’s mission, collection, and cultural inspiration in a seamless scroll rhythm.
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Developed a category and filtering system organized by frame style and face fit, simplifying the shopping experience for diverse users. Each product page integrated campaign visuals and descriptive storytelling to connect emotion with purchase intent.
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Optimized the full site for mobile-first usability, ensuring smooth navigation, fast loading speeds, and clean visual hierarchy across devices. This helped maintain a premium look while improving engagement and session duration.
1.Website Design(UX-Focused)
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Identified and collaborated with Asian micro-influencers (5K–200K followers) across Australia and Southeast Asia. Built relationships through personalized outreach, fostering authentic partnerships that aligned with Anhseen’s mission of inclusivity and confidence.
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Organized and directed coordinated photoshoots with selected influencers, ensuring lighting, tone, and visual direction matched Anhseen’s editorial aesthetic. The resulting content became the foundation for launch campaigns, website visuals, and ongoing brand storytelling.
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Item description
2. Influencer Collaboration
1. Website Design
1. Website Design
+220% growth in online engagement ·
+220% growth in online engagement ·
Overview
Anhseen is a luxury eyewear brand founded to redefine inclusivity in the eyewear industry, designing frames made to fit Asian and ethnic facial features. The brand approached All at Once to help launch their business from concept to execution, including visual identity, website design, influencer partnerships, and content direction.
Our goal was to create a UX-focused, high-end eCommerce website that communicates Anhseen’s purpose — representation, confidence, and design precision — while providing a seamless shopping experience tailored for a fashion-forward audience.
Problem
Before launch, Anhseen had a strong brand vision but no digital foundation to bring it to life.
Key issues identified included:
No existing website framework — the brand had no platform for storytelling, sales, or lead capture.
Limited digital presence — no prior visibility to attract early customers or build trust pre-launch.
Need for balance between brand storytelling and sales — the website needed to feel editorial and aspirational, yet still drive conversions.
Tight timeline — the brand required a fully functional website and marketing setup before the launch campaign and product release.
Solution
We designed and launched a Shopify-based eCommerce website with an editorial-inspired layout — minimal, warm, and visually immersive. The design incorporated large imagery, clean typography, and scroll-based storytelling to build a premium, approachable flow.
Key Implementations:
Homepage & UX Design: Introduced the brand’s mission through a soft-scroll narrative showcasing the collection, founder story, and craftsmanship behind each frame.
Product Navigation: Created a structure based on face fit and frame style, making shopping intuitive and personalized.
Visual Integration: Embedded campaign and photoshoot assets to strengthen brand identity and storytelling.
Launch Event Support: Planned and executed the Anhseen Launch Party, aligning the in-person experience with the digital branding through cohesive visuals, signage, and packaging.
Result: Successfully launched Anhseen’s brand both online and offline — establishing a strong visual presence, attracting early brand ambassadors, and generating organic buzz during launch week through influencer and community engagement.
Challenges
The main challenge was to build the brand from the ground up within a short timeframe, while ensuring the website aligned with both aesthetic and commercial goals.
This required:
Creating a visually strong brand system that stood out in the competitive eyewear space.
Designing a UX architecture that balanced storytelling and eCommerce functionality.
Ensuring the site felt luxurious yet inclusive, reflecting Anhseen’s positioning as a cultural and design-forward brand.
Integrating photoshoot visuals, influencer assets, and campaign storytelling cohesively throughout the digital experience.
2. Influencer Collaboration
2. Influencer Collaboration
+150% increase in engagement
+150% increase in engagement
Overview
As part of Anhseen’s brand launch, All at Once developed and executed an influencer collaboration strategy to build early awareness and authentic engagement across social platforms. The goal was to partner with Asian and multicultural micro-influencers (5K–200K followers) whose content aligned with Anhseen’s vision of inclusivity and representation. This initiative aimed to generate organic buzz, strengthen brand credibility, and humanize Anhseen’s story ahead of the first product release.
Problem
As a new eyewear brand entering a highly saturated market, Anhseen faced the challenge of building trust, visibility, and cultural relevance from zero. The eyewear industry is dominated by established global brands with large marketing budgets, making it difficult for an emerging, values-driven brand to cut through organically.
Additionally, while Anhseen’s core proposition centered on Asian fit and multicultural representation, there was a clear gap in authentic representation within Australian eyewear marketing. Traditional influencer marketing often leaned toward generic beauty creators rather than culturally aligned voices, risking misalignment with Anhseen’s deeper brand purpose.
Without prior brand recognition, customer reviews, or social proof, Anhseen needed a way to:
Establish credibility before launch
Communicate its inclusive brand narrative
Build early demand and emotional connection with its target community
Solution
We launched a micro-influencer partnership program targeting Asian creators across Australia and Southeast Asia with follower ranges between 5K and 200K.
Key Implementations:
Influencer Discovery & Vetting: Researched and handpicked influencers who aligned with Anhseen’s aesthetic, values, and target demographics.
Product Gifting & Coordination: Managed all product shipments, including eyewear selections and packaging tailored for each creator.
Photoshoot Collaboration: Organized coordinated shoots with selected influencers to maintain consistent lighting, style, and editorial direction for campaign use.
Content Planning: Developed guidelines ensuring each post reflected inclusivity, fit precision, and personal storytelling.
Result: Built authentic partnerships with emerging Asian influencers, generating high-quality UGC and establishing a credible online presence pre-launch. The influencer content became core assets for the website, launch event visuals, and ongoing social media campaigns.
Challenges
Low Brand Awareness Pre-Launch
As a first-time market entrant, Anhseen had no existing audience, content history, or digital footprint to leverage for momentum.
Highly Competitive Market
The eyewear category is heavily saturated with fast-fashion brands, luxury labels, and mass retailers competing aggressively on price, style, and paid advertising.Authentic Representation Risk
Selecting influencers purely based on follower count risked diluting Anhseen’s message of representation. The challenge was to find creators who genuinely reflected the lived experiences of the target audience.Budget Constraints vs. Impact Goals
With limited pre-launch budgets, achieving meaningful reach and engagement without relying on high-cost macro-influencers was a strategic constraint.Trust & Social Proof Before Product Availability
Without products in consumers’ hands yet, building trust required storytelling, credibility transfer, and emotional alignment rather than traditional product reviews.
